:root{
  --ink:#102a43;
  --ink-2:#1f3f5b;
  --muted:#5f6f7f;
  --blue:#0b5f9c;
  --blue-2:#147bbd;
  --blue-deep:#063b63;
  --teal:#0a9fb0;
  --cream:#f7fbff;
  --white:#ffffff;
  --sand:#e6f2fb;
  --sand-2:#f1f8fe;
  --orange:#ef6f3a;
  --sky:#cdeeff;
  --blue-soft:#eef7fd;
  --red-soft:#fff3ef;
  --green-soft:#eaf8f6;
  --line:#d5e4ee;
  --shadow:0 18px 45px rgba(8,45,78,.12);
  --radius:24px;
  --radius-sm:16px;
  --max:1180px;
  font-family:Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--cream);color:var(--ink);line-height:1.55}
a{color:inherit}.skip{position:absolute;left:-999px}.skip:focus{left:16px;top:16px;background:#fff;padding:10px;border-radius:8px;z-index:1000}
img{max-width:100%;height:auto}.eyebrow{font-size:.76rem;font-weight:900;letter-spacing:.13em;text-transform:uppercase;color:var(--blue-2)}
.topbar{position:sticky;top:0;z-index:50;background:rgba(247,251,255,.94);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.topbar-inner{max-width:var(--max);margin:auto;padding:12px 24px;display:flex;gap:18px;align-items:center;justify-content:space-between}
.brand{display:flex;gap:14px;align-items:center;text-decoration:none}.brand img{height:58px;width:auto;max-width:220px;object-fit:contain}.brand-title{font-weight:950;letter-spacing:-.02em;color:var(--blue-deep);line-height:1.1}.brand-title small{display:block;color:var(--muted);font-weight:750;letter-spacing:0;font-size:.76rem;margin-top:2px}
.nav{display:flex;gap:4px;font-size:.92rem;color:var(--muted);align-items:center}.nav a{text-decoration:none;font-weight:700;color:var(--muted);padding:8px 13px;border-radius:999px;white-space:nowrap;transition:background .15s ease,color .15s ease}.nav a:hover{color:var(--blue-deep);background:var(--sand-2)}.nav a.active{color:var(--blue);background:var(--sand)}.nav-toggle{display:none;background:var(--white);border:1px solid var(--line);border-radius:10px;padding:7px 9px;cursor:pointer;color:var(--blue-deep);line-height:0}.nav-toggle:hover{background:var(--sand-2)}
.hero{max-width:var(--max);margin:0 auto;padding:76px 24px 46px;display:grid;grid-template-columns:1.05fr .95fr;gap:42px;align-items:center}
h1{font-size:clamp(3rem,7vw,6.1rem);line-height:.88;margin:12px 0 20px;letter-spacing:-.078em;color:var(--blue-deep)} h2,h3,h4{letter-spacing:-.035em}.lede{font-size:1.25rem;max-width:700px;color:#314a5f}.hero-actions,.button-row{display:flex;gap:12px;flex-wrap:wrap;margin-top:28px}
.jump-nav{display:inline-flex;flex-wrap:wrap;gap:4px;background:var(--sand-2);border:1px solid var(--line);border-radius:999px;padding:5px;margin-top:26px}.jump-nav a{padding:9px 18px;border-radius:999px;font-weight:850;font-size:.92rem;color:var(--blue-deep);text-decoration:none;white-space:nowrap;transition:background .15s ease}.jump-nav a:hover{background:#fff}
.btn{display:inline-flex;align-items:center;gap:8px;padding:13px 18px;border-radius:999px;font-weight:900;text-decoration:none;border:2px solid var(--blue);transition:.16s ease;cursor:pointer;font-size:.95rem}.btn.primary{background:var(--blue);color:var(--white)} .btn.secondary{background:transparent;color:var(--blue)} .btn.light{background:var(--white);border-color:var(--white);color:var(--blue)}.btn:hover{transform:translateY(-1px);box-shadow:0 8px 20px rgba(8,45,78,.14)}.btn.disabled{background:#e8eef2;color:#6a7a85;border-color:#e8eef2;cursor:not-allowed}
.hero-card{background:var(--white);border:1px solid var(--line);border-radius:34px;padding:26px;box-shadow:var(--shadow);position:relative;overflow:hidden}.hero-card:before{content:"";position:absolute;right:-40px;bottom:-60px;width:220px;height:220px;background:var(--sky);border-radius:999px}.hero-card>*{position:relative;z-index:1}.hero-card h2{color:var(--blue-deep);margin-top:0}
.map{display:grid;gap:12px;margin-top:20px}.map-step{display:grid;grid-template-columns:44px 1fr;gap:14px;align-items:start;background:var(--sand-2);border:1px solid var(--line);border-radius:18px;padding:14px;text-decoration:none}.map-step:hover{border-color:#9bcbe8;box-shadow:0 8px 24px rgba(8,45,78,.08)}.num{width:44px;height:44px;border-radius:50%;background:var(--sand);display:grid;place-items:center;font-weight:950;color:var(--blue)}.map-step strong{display:block;font-size:1.05rem}.map-step span{color:var(--muted);font-size:.95rem}
main.full{max-width:var(--max);margin:0 auto;padding:28px 24px 82px}.page-hero{max-width:var(--max);margin:0 auto;padding:56px 24px 10px}.page-hero h1{font-size:clamp(2.6rem,5.4vw,5rem);max-width:980px}.page-hero .lede{max-width:840px}
section{scroll-margin-top:100px;margin-bottom:58px}.section-title{font-size:clamp(2.05rem,4vw,3.7rem);line-height:.98;margin:.2rem 0 1rem;letter-spacing:-.055em;color:var(--blue-deep)}.section-lede{font-size:1.08rem;color:#334b60;max-width:980px}.panel{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:28px;box-shadow:0 8px 24px rgba(8,45,78,.06)}.panel+.panel{margin-top:18px}.panel h2:first-child,.panel h3:first-child{margin-top:0}.panel h3{color:var(--blue-deep)}
.callout{border-radius:var(--radius);padding:28px;background:var(--blue-deep);color:var(--white);margin:24px 0;position:relative;overflow:hidden}.callout:after{content:"";position:absolute;right:-50px;bottom:-70px;width:180px;height:180px;border-radius:999px;background:var(--sky);opacity:.85}.callout h3{font-size:2.15rem;line-height:1.02;margin:4px 0 8px;letter-spacing:-.04em;max-width:760px;color:#fff}.callout p{max-width:760px;color:#e7f5ff}.callout>*{position:relative;z-index:1}.callout a{color:#fff;font-weight:900}
.grid-2{display:grid;grid-template-columns:1fr 1fr;gap:18px}.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.grid-4{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}.mini-card{background:var(--sand-2);border:1px solid var(--line);border-radius:var(--radius-sm);padding:18px}.mini-card h4{margin:0 0 8px;font-size:1.13rem;color:var(--blue-deep)}.mini-card p{margin:0;color:var(--muted)}.mini-card .eyebrow{margin-bottom:7px;display:block}.mini-card a{font-weight:900;color:var(--blue);text-decoration:none}
.frame-card{background:#fff;border:1px solid var(--line);border-radius:24px;padding:22px;box-shadow:0 10px 26px rgba(8,45,78,.06);display:grid;grid-template-columns:1fr 1.25fr;gap:20px}.frame-card h3{margin:0;color:var(--blue-deep);font-size:1.4rem}.frame-card p{margin:0;color:#334b60}.frame-card .use-link{margin-top:14px;display:inline-block;font-weight:900;color:var(--blue);text-decoration:none}.frame-card .frame-context{border-right:1px solid var(--line);padding-right:18px}.frame-card .frame-message{font-size:1.05rem;background:var(--sand-2);padding:18px;border-radius:18px}
.compare{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:18px}.compare-card{border:1px solid var(--line);border-radius:18px;padding:18px;background:var(--sand-2)}.compare-card.bad{background:var(--red-soft)}.compare-card.good{background:#eef9fc}.label{display:inline-block;font-size:.74rem;text-transform:uppercase;letter-spacing:.1em;font-weight:950;margin-bottom:10px;color:var(--blue)}
details{background:var(--white);border:1px solid var(--line);border-radius:18px;margin:12px 0;overflow:hidden}summary{cursor:pointer;list-style:none;padding:18px 20px;font-weight:950;display:flex;justify-content:space-between;gap:16px;color:var(--blue-deep)}summary::-webkit-details-marker{display:none}summary:after{content:"+";font-size:1.35rem;color:var(--blue)}details[open] summary:after{content:"–"}details .details-body{padding:0 20px 20px;color:#334b60}.details-body p{margin-top:0}
table{border-collapse:separate;border-spacing:0;width:100%;overflow:hidden;border-radius:18px;border:1px solid var(--line);background:#fff}th,td{padding:15px;text-align:left;vertical-align:top;border-bottom:1px solid var(--line)}tr:last-child td{border-bottom:0}th{background:var(--sand-2);color:var(--blue);font-size:.84rem;text-transform:uppercase;letter-spacing:.08em}td:first-child{font-weight:850;color:var(--ink)}td a,.panel p a,.panel li a{color:var(--blue);text-decoration:underline;text-underline-offset:2px}td a:hover,.panel p a:hover,.panel li a:hover{color:var(--blue-deep)}.table-wrap{overflow-x:auto;border-radius:18px}
.asset-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}.asset-card{background:var(--white);border:1px solid var(--line);border-radius:24px;overflow:hidden;box-shadow:0 12px 30px rgba(8,45,78,.08);text-decoration:none;color:inherit;display:flex;flex-direction:column}.asset-card:hover{transform:translateY(-2px);box-shadow:var(--shadow)}.asset-card img{width:100%;aspect-ratio:4/5;object-fit:cover;background:#fff}.asset-body{padding:20px}.asset-body h4{margin:0 0 8px;font-size:1.25rem;color:var(--blue-deep)}.asset-body p{color:var(--muted);margin:0 0 16px}.tag{display:inline-block;background:var(--sand);border-radius:999px;padding:6px 10px;font-size:.78rem;font-weight:850;margin:3px 4px 3px 0;color:var(--blue-deep)}
.campaign-section{background:#fff;border:1px solid var(--line);border-radius:34px;box-shadow:var(--shadow);padding:28px;overflow:hidden}.campaign-top{display:grid;grid-template-columns:1fr 1fr;gap:24px;align-items:start}.campaign-images{display:grid;grid-template-columns:1fr 1fr;gap:12px}.campaign-images img{border-radius:22px;border:1px solid var(--line);box-shadow:0 10px 24px rgba(8,45,78,.09);background:#fff}.campaign-text h2{font-size:clamp(2rem,4vw,3.4rem);line-height:.98;color:var(--blue-deep);margin:6px 0 12px}.campaign-meta{display:flex;gap:8px;flex-wrap:wrap;margin:16px 0 22px}.two-box{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:24px}.why-box{background:var(--sand-2);border:1px solid var(--line);border-radius:22px;padding:20px}.why-box h3{margin-top:0;color:var(--blue-deep)}
.preview-row{display:grid;grid-template-columns:repeat(2,1fr);gap:18px;margin:18px 0}.preview-row img{border:1px solid var(--line);border-radius:20px;background:#fff;box-shadow:0 12px 30px rgba(8,45,78,.08)}.large-preview{background:#fff;border:1px solid var(--line);border-radius:24px;padding:18px;box-shadow:0 12px 30px rgba(8,45,78,.08)}
.snippet{background:var(--sand-2);border:1px dashed #a9c5d8;border-radius:18px;padding:18px;margin-top:16px;position:relative;white-space:pre-wrap}.snippet h4{margin:0 0 10px;color:var(--blue-deep)}.copy{position:absolute;right:14px;top:14px;border:1px solid var(--line);border-radius:999px;background:#fff;padding:7px 10px;font-weight:850;cursor:pointer;color:var(--blue)}.copy:hover{background:var(--blue);color:#fff}.quote{font-size:1.35rem;line-height:1.2;border-left:6px solid var(--blue-2);padding:14px 0 14px 18px;margin:20px 0;font-weight:850;background:#fff;border-radius:0 16px 16px 0}.quote span{display:block;font-size:.9rem;color:var(--muted);font-weight:700;margin-top:8px}.cta-strip{display:flex;gap:18px;align-items:center;justify-content:space-between;background:var(--blue);color:var(--white);border-radius:28px;padding:28px;margin:32px 0}.cta-strip h3{margin:0;color:#fff}.cta-strip p{margin:6px 0 0;color:#dff3ff}.footer{background:var(--blue-deep);color:#d9edf8;margin-top:40px}.footer-inner{max-width:var(--max);margin:0 auto;padding:34px 24px;display:flex;justify-content:space-between;gap:30px;align-items:center}.footer img{max-width:190px;background:#fff;border-radius:10px;padding:12px 16px;display:block}.footer p{margin:0;color:#d9edf8}.logo-row{display:flex;gap:20px;align-items:center;flex-wrap:wrap}.logo-row img.kt{width:170px}.source-note{font-size:.86rem;color:var(--muted);padding-top:.25rem}.placeholder-link{color:var(--blue);font-weight:900}.breadcrumbs{max-width:var(--max);margin:22px auto 0;padding:0 24px;color:var(--muted);font-weight:750;font-size:.92rem}.breadcrumbs a{text-decoration:none;color:var(--blue)}
.footer .credit{display:flex;align-items:center;gap:10px;color:#bcd9ea;font-weight:750;font-size:.8rem;text-transform:uppercase;letter-spacing:.08em}.footer .credit img.kt{width:120px}
.campaign-images img{cursor:zoom-in}
.lightbox{position:fixed;inset:0;z-index:200;background:rgba(6,59,99,.82);display:none;align-items:center;justify-content:center;padding:28px}.lightbox.open{display:flex}.lightbox img{max-width:min(92vw,900px);max-height:90vh;width:auto;height:auto;border-radius:18px;box-shadow:0 30px 70px rgba(0,0,0,.4);background:#fff}.lightbox-close{position:absolute;top:18px;right:22px;width:44px;height:44px;border-radius:50%;border:0;background:#fff;color:var(--blue-deep);font-size:1.7rem;font-weight:900;line-height:1;cursor:pointer;display:grid;place-items:center}.lightbox-close:hover{background:var(--sand)}
.img-placeholder{background:var(--sand-2);border:1px dashed #a9c5d8;border-radius:22px;padding:22px;color:#334b60}.img-placeholder .eyebrow{margin-bottom:8px;display:block}.img-placeholder .ph-headline{font-weight:950;color:var(--blue-deep);font-size:1.15rem;letter-spacing:-.02em;margin:2px 0 4px}.img-placeholder .ph-sub{color:var(--muted);font-size:.95rem}.img-placeholder .ph-divider{border:0;border-top:1px solid var(--line);margin:14px 0}
.strategy{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:24px;padding-top:22px;border-top:1px solid var(--line)}.strategy-col h3{margin:0 0 6px;font-size:.8rem;text-transform:uppercase;letter-spacing:.1em;color:var(--blue-2);font-weight:900}.strategy-col p{margin:0;color:#475d70;font-size:1rem}
.best-for{margin:16px 0 22px;color:#475d70;font-weight:700;font-size:.95rem;line-height:1.55}.best-for strong{color:var(--blue-deep)}
.strategy-col .note{margin-top:12px;background:var(--sand-2);border-radius:12px;padding:10px 13px;font-size:.92rem;color:#475d70}.strategy-col .note strong{color:var(--blue-deep)}
.assets-head{margin:32px 0 14px}.assets-head h3{margin:0;color:var(--blue-deep);font-size:1.3rem}.assets-head p{margin:4px 0 0;color:var(--muted);font-size:.95rem}
.post-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px}.post-card{background:#fff;border:1px solid var(--line);border-radius:18px;overflow:hidden;box-shadow:0 10px 26px rgba(8,45,78,.07);display:flex;flex-direction:column}.post-head{display:flex;align-items:center;justify-content:space-between;gap:12px;padding:11px 14px;background:var(--sand-2);border-bottom:1px solid var(--line)}.post-platform{font-weight:850;color:var(--blue-deep);font-size:.92rem}.post-platform .sub{color:var(--muted);font-weight:700;font-size:.78rem;margin-left:6px}.post-copy{border:1px solid var(--blue);border-radius:999px;background:var(--blue);color:#fff;padding:7px 15px;font-weight:850;font-size:.85rem;cursor:pointer;transition:background .15s ease,border-color .15s ease}.post-copy:hover{background:var(--blue-deep);border-color:var(--blue-deep)}.post-body{padding:16px;white-space:pre-wrap;color:var(--ink);font-size:.97rem;line-height:1.5}
.material-card{display:flex;flex-direction:column;align-items:flex-start;background:#fff;border:1px solid var(--line);border-radius:18px;padding:22px;box-shadow:0 10px 26px rgba(8,45,78,.06);text-decoration:none;color:inherit;transition:transform .16s ease,box-shadow .16s ease,border-color .16s ease}.material-card:hover{transform:translateY(-2px);box-shadow:var(--shadow);border-color:#9bcbe8}.material-card .m-icon{width:46px;height:46px;border-radius:12px;background:var(--sand);display:grid;place-items:center;color:var(--blue);margin-bottom:14px}.material-card h4{margin:0 0 6px;font-size:1.15rem;color:var(--blue-deep)}.material-card p{margin:0 0 16px;color:var(--muted);flex:1}.material-card .m-link{margin-top:auto;display:inline-flex;align-items:center;gap:6px;font-weight:850;color:var(--blue);font-size:.92rem}.material-card:hover .m-link{text-decoration:underline}.material-card.compact{padding:18px}.material-card.compact .m-icon{width:40px;height:40px;margin-bottom:10px}.material-card.compact h4{font-size:1.02rem;margin:0 0 10px}
.tmpl-card{background:#fff;border:1px solid var(--line);border-radius:24px;padding:24px;box-shadow:0 10px 26px rgba(8,45,78,.06)}.tmpl-card+.tmpl-card{margin-top:18px}.tmpl-head{display:flex;align-items:flex-start;justify-content:space-between;gap:16px;flex-wrap:wrap}.tmpl-id{display:flex;align-items:center;gap:14px}.tmpl-icon{flex:none;width:48px;height:48px;border-radius:12px;background:var(--sand);display:grid;place-items:center;color:var(--blue)}.tmpl-title{margin:0;font-size:1.4rem;font-weight:950;color:var(--blue-deep);letter-spacing:-.02em;line-height:1.1}.tmpl-type{display:inline-block;margin-top:7px;font-size:.72rem;text-transform:uppercase;letter-spacing:.08em;font-weight:850;color:var(--blue);background:var(--sand);padding:3px 10px;border-radius:999px}.tmpl-desc{color:#334b60;font-size:1.02rem;line-height:1.55;margin:16px 0 0}
.step-list{margin:16px 0 0;padding-left:22px}.step-list li{margin-bottom:12px;color:#334b60;line-height:1.6}.step-list li::marker{color:var(--blue);font-weight:950}.step-list li strong{color:var(--blue-deep)}
.bullets{margin:6px 0 0;padding-left:20px}.bullets li{margin-bottom:8px;color:#334b60;line-height:1.6}
.downloads{display:flex;flex-wrap:wrap;gap:14px 28px;margin-top:24px}.dl-set{display:flex;align-items:center;gap:10px;flex-wrap:wrap}.dl-kicker{display:inline-flex;align-items:center;gap:6px;font-size:.72rem;text-transform:uppercase;letter-spacing:.09em;font-weight:950;color:var(--blue-deep)}.dl-kicker svg{color:var(--blue)}.dl-btn{display:inline-flex;align-items:center;gap:7px;font-size:.88rem;font-weight:850;color:var(--blue);background:#fff;border:1px solid #9bcbe8;border-radius:999px;padding:8px 15px;text-decoration:none;transition:background .15s ease,color .15s ease,border-color .15s ease}.dl-btn:hover{background:var(--blue);color:#fff;border-color:var(--blue)}.dl-btn svg{flex:none}
@media (max-width:1000px){.hero,.campaign-top{grid-template-columns:1fr}.grid-3,.grid-4,.asset-grid{grid-template-columns:repeat(2,1fr)}.nav{gap:10px;font-size:.84rem;flex-wrap:wrap;justify-content:flex-end}.footer-inner{align-items:flex-start;flex-direction:column}.frame-card{grid-template-columns:1fr}.frame-card .frame-context{border-right:0;border-bottom:1px solid var(--line);padding-right:0;padding-bottom:14px}}
@media (max-width:680px){.topbar-inner{align-items:flex-start;flex-direction:column}.brand img{height:46px;max-width:180px}.hero,.page-hero,main.full{padding-left:18px;padding-right:18px}.grid-2,.grid-3,.grid-4,.compare,.asset-grid,.preview-row,.two-box,.campaign-images,.strategy,.post-grid{grid-template-columns:1fr}.hero{padding-top:46px}h1{font-size:3rem}.cta-strip{align-items:flex-start;flex-direction:column}th,td{padding:12px;font-size:.92rem}.nav{justify-content:flex-start}}
@media (max-width:860px){.topbar-inner{flex-direction:row;flex-wrap:wrap;align-items:center}.nav-toggle{display:inline-flex;align-items:center;justify-content:center}.nav{display:none;order:3;flex-basis:100%;flex-direction:column;align-items:stretch;gap:4px;margin-top:8px}.nav.open{display:flex}.nav a{padding:12px;border-radius:10px}}