Emergency Financial Preparedness
Messaging architecture & playbook

Emergency Financial Preparedness Toolkit

A resource for city and county teams to promote financial steps and services that prepare residents for emergencies.

Why this matters

Financial preparedness is a core part of disaster preparedness.

Cities and counties already provide vital resources to residents that help strengthen their finances – tools and programming to build credit, access safe banking, avoid scams, build wealth, and much more. These resources also help residents better weather natural and other disasters from a financial perspective, yet they are typically not thought of as relevant to “emergency preparedness.” As a result, the city or county offices and departments that provide financial empowerment programs are not always collaborating with emergency management teams, even though their work is deeply connected.

“Our bank account is empty – we can’t afford to leave.”– Robert Owens, New Orleans

Source: AP News

Quick start guide

Assets you can deploy right away.

The toolkit contains assets you can deploy right away, with Canva templates for easy adaptation.

Templates & materials

More ready-to-use materials.

Beyond the campaigns, download and customize standalone templates, copy, and talking points.