Emergency Financial Preparedness Toolkit
A campaign-centered playbook for helping city and county teams connect disaster readiness with financial preparedness — and route residents to realistic, supported actions.
Start with a strong campaign. Use the guidance only when you need to adapt it.
Financial preparedness is disaster preparedness.
Cities and counties already help residents build credit, access safe banking, review insurance, avoid scams, and strengthen their finances. This toolkit helps teams connect those existing resources to disaster readiness — without making preparedness feel like one more impossible ask.
Broaden readiness
Add financial readiness to preparedness campaigns, trainings, public service announcements, and seasonal outreach.
Name the emergency value
Show how everyday financial work also helps residents evacuate, recover, and rebuild faster.
Deploy stronger assets
Use the campaign directions, then localize them with your city or county’s programs, trusted messengers, and calls to action.
Lead with the campaign assets.
The toolkit is organized to make the strongest materials easy to find first. Each campaign has a clear use case, a rationale, adaptation guidance, and placeholder links for Canva templates.
Stormproof your money
Best when disasters are top-of-mind and residents already understand physical preparedness.
Campaign 1Emergency management
Protect what you’ve built
Best for citywide or countywide communications to a broader general audience.
Campaign 2General audience
We want to help you prepare
Best for promoting a specific program, benefit, or free source of help.
Campaign 3Program promotionBuild on existing behaviors; don’t try to create new ones.
Emergency financial preparedness works best when it feels like a continuation of what residents already want: protecting their family, building toward their goals, keeping their money safe, and being ready for whatever comes next.