Ready-to-use campaign directions.
Each campaign is designed to be adapted by cities and counties with local logos, program names, calls to action, and Canva templates.
Stormproof your money
Positions financial preparedness as part of disaster preparedness. Works best for an audience that already understands emergency preparedness and widens the definition to include money.
Why it works
It meets residents where they already are. In disaster-prone areas, people already understand physical preparedness — supplies, evacuation routes, boarding windows, and emergency kits. This campaign adds a missing piece: your money, credit, insurance, and documents are part of being ready too.
How to adapt this campaign to your own city/county
Preserve the “you already do X, now add Y” structure. Swap in the locally relevant hazard — stormproof, fireproof, floodproof, hurricane-ready — and route residents to a concrete city or county resource.
Short post
Long post
Protect what you’ve built
Positions financial preparedness as safeguarding what a resident has already achieved through their hard work.
Why it works
It frames preparedness as protection for the life residents are already building. It recognizes hard work, family, and goals rather than leading with disaster fear or generic financial advice.
How to adapt this campaign to your own city/county
Keep the resident as the capable builder and financial preparedness as the extension of that work. Make the next step concrete and low-friction. Use care with “one emergency” loss-aversion language for lower-income audiences; consider softer language like, “You know how to get through tough times. We want to help you weather emergencies with more money in your pocket.”
Short post
Long post
We want to help you prepare
This campaign recognizes that people already understand these actions are important — and offers tangible, concrete support to help people achieve them.
Why it works
It puts the city, county, or trusted partner at the center as a source of help. That matters because financial messaging can feel scammy or generic unless a trusted local messenger makes the offer feel legitimate and actionable.
How to adapt this campaign to your own city/county
Name the place and the specific benefit. “The City of [X] wants to help you improve your credit score” is stronger than a generic “financial counseling is available.” The more specific the promoted program or benefit, the better.
Short post
Long post
More templates to customize.
Social media carousel
Overview of key financial preparedness behaviors featuring residents as messengers.
One-pager
Stormproof/floodproof/fireproof your finances: three simple steps and free help from [City].
Financial counselor cheat sheet
Talking points to help counselors integrate disaster financial preparedness into client conversations.
Sample website content
Modular content cities and counties can use on preparedness or financial empowerment pages.
Radio script + media talking points
Sample PSA, press release, and spokesperson language for launch moments.