Ready-to-use campaigns & materials.
Each campaign can be used as-is – just add your logo – or you can easily adapt them with specific program names and calls to action.
We offer suggested guidance below about where each campaign is most useful, but these can also be used interchangeably. Or, just pick the one that works best for your team.
All campaigns and materials are adaptable in Canva or available as ready-to-use JPEGs with space for you to add your logo.
Stormproof your money
Positions financial preparedness as part of disaster preparedness. Works best for an audience that already understands emergency preparedness and widens the definition to include money.
Best for: Places where disasters are top-of-mind | Emergency management messaging | Storm season outreach across channels
Why it works
In disaster-prone areas, people already understand physical preparedness — supplies, boarding windows, and emergency kits. This campaign adds a missing piece: your money, credit, insurance, and documents are part of being ready too.
How to adapt to your city/county
Swap in the locally relevant hazard — stormproof, fireproof, floodproof, hurricane-ready — and route residents to a concrete city or county resource.
Ready-to-use copy
Copy, paste, and drop in your city or county details.
Protect what you’ve built
Positions financial preparedness as safeguarding what a resident has already achieved through their hard work.
Best for: General audience | Citywide comms | Social media
Why it works
This messaging frames preparedness as protection for the life residents are already building. It recognizes hard work, family, and goals rather than leading with disaster fear or generic financial advice.
How to adapt to your city/county
The most effective approach emphasizes that the resident is capable and financial preparedness is an extension of their existing hard work, while making the next step concrete and as accessible as possible.
Note: For lower-income or more vulnerable audiences, threats about loss to property or assets don’t perform as well; instead use softer language like, “You know how to get through tough times. We want to help you weather emergencies with more money in your pocket.”
Ready-to-use copy
Copy, paste, and drop in your city or county details.
We want to help you prepare
This campaign recognizes that people already understand these actions are important — and offers tangible, concrete support to help people achieve them.
Best for: Promoting specific services and programs | CBO channels
Why it works
It puts the city, county, or trusted partner at the center as a source of help. That matters because financial messaging can feel scammy or generic unless a trusted local messenger makes the offer feel legitimate and actionable.
How to adapt to your city/county
Name the place and the specific benefit. “The City of [X] wants to help you improve your credit score” is stronger than a generic “financial counseling is available.” The more specific the promoted program or benefit, the better.
Ready-to-use copy
Copy, paste, and drop in your city or county details.
Financial double-duty
This campaign explicitly positions emergency financial preparedness as part and parcel with the financial work residents are already doing. Financial preparation does double duty: it protects you from the unexpected and it moves you forward.
Best for: Program promotion | Financial empowerment channels
Why it works
This campaign works because it taps into existing motivation and financial steps residents may already be taking. With this framing, emergency financial preparation isn’t extra work. It’s the same work they’re already doing to achieve their financial goals.
How to adapt to your city/county
Anchor the message to a financial goal the resident is already working toward, then show how a preparedness step advances that same goal (or vice versa). The move is expanding the frame, not adding an unrelated task: a video walkthrough of belongings isn’t one more chore, it’s protecting the savings they’re building; checking insurance isn’t just disaster prep, it’s making sure one bad week can’t erase their progress. This campaign works especially well coming through financial counselors, coaches, and coalition partners.
Ready-to-use copy
Copy, paste, and drop in your city or county details.
Customizable templates & copy.
Beyond the campaigns, these standalone materials are ready to download, customize, and share — each with guidance on where it works best and how to make it your own.
Social media carousel
A multi-slide social carousel that walks through the key financial preparedness behaviors, with residents as the messengers.
Best for: Instagram & Facebook feeds | Partner & CBO channels | Awareness-building before a campaign
Why it works
Using residents as messengers makes preparedness feel relatable. A one-sentence story helps bring the significance to life, and the key takeaway boils down the action to one step without overwhelming.
How to adapt
Testimonials from local residents are especially powerful. You can identify residents with experiences to highlight during financial counseling or Emergency Management events. Take a high-resolution photo to use with the quote, keep the takeaway concise, and end on a slide with your local call to action.
Print brochure
A foldable brochure that introduces emergency financial preparedness and the help available, built for in-person events and one-on-one conversations.
Best for: Tabling & community events | Financial counseling sessions | Library & senior-center racks
Why it works
A physical leave-behind keeps the message in residents’ hands after the conversation ends, and pairs naturally with a trusted staffer or counselor handing it over.
How to adapt
Add your programs and contact details to the back panel, localize the hazards you name, and co-brand with any additional partners.
One-pager
A single, printable page that frames financial preparedness in simple steps and points residents to free local help.
Best for: Front-desk & event handouts | Library & community-center flyers | Utility-bill inserts
Why it works
One page, low-effort and concrete steps. It meets residents in everyday places and routes them to real help.
How to adapt
Drop in your city/county logo, swap [City] for your name. Include your local programs and sign-up/contact info in the “free help” box.
Financial counselor cheat sheet
A staff-facing reference that helps counselors and coaches weave disaster financial preparedness into conversations they’re already having with clients.
Best for: FEC & counseling staff | Coalition & nonprofit partners | Train-the-trainer sessions
Why it works
It equips a trusted messenger to raise preparedness naturally, framing it as part of the financial goals clients are already working toward rather than a new ask.
How to adapt
Add your local programs and referral steps, and tailor the talking points to the services your counselors can actually offer.
Sample website content
Web content you can drop onto an existing preparedness or financial empowerment page.
Best for: City/county websites | Emergency management pages | Financial empowerment landing pages
Why it works
It creates a landing page for information about emergency financial preparedness that can be easily linked to from social media or online campaigns.
How to adapt
Add to a page that’s already live or create a dedicated landing page that matches your site’s headings and voice.
Media release, talking points & sample radio script
A launch kit with a sample press release, spokesperson talking points, and a radio PSA script for announcing or amplifying your effort.
Best for: Campaign launches & awareness periods | Mayor & elected-official messaging | Local radio & earned media
Why it works
Elected officials and the city carry trust and cut through the noise; ready-made language makes it easy for them to be the messenger at a timely moment.
How to adapt
Fill in your city name, spokesperson quote, and program details, and time the release to a season when preparedness is already on residents’ minds.